Case Study | Casual Dining
In just 30-days, Tomatina has seen their average order values increase by $11, tables turned 35-minutes faster, and Server tips increase by 20%.
+$11
Higher average order values
35 min
Faster table turns
+20%
Increase in server tips
89%
Guest adoption at top locations
Company Profile
Tomatina is known for their modern and fresh interpretations of traditional Italian recipes that are becoming as legendary as their creator, Executive Chef Rogelio Jacinto.
Operating in the Bay area at 8 locations, Tomatina offers fresh local produce, seasonal ingredients, and their famous pizza and signature piadine, made from scratch in open-air kitchens.
How Did We Do It
Using Ready, Tomatina have re-engineered their entire service flow to utilize digital menu with order and pay for table experiences.
One or more of the Tomatina locations are continuously in the top 5 performing locations in terms of Ready usage (orders paid with Ready vs non-Ready).
A combination of high guest adoption rates (89% in some locations) and a management team focused on a long term, robust digital transformation strategy have meant that Tomatina is seeing the full scope of the value Ready brings. They’re an early adopter and technology leader in every sense of the word.
“Ready has helped us customize and improve our service and customers have embraced the contactless experience.”
Patrick La CavaEVP OperationsThe Results
Tomatina improves key metrics across the boards after re-engineering their entire service flow with Ready.
Consistently a top-performing client, Tomatina has seen table turns of 60-70 minutes slashed by 30+ minutes, with up to 60% of payments processed by Ready during peak hours. This brings unparallel efficiency to the service flow, and takes the pressure off servers so they can focus on more important touchpoints.
Ready transactions consistently receive 20+% higher tips than traditional payments across all eight locations. And in the current climate of labor shortages, this is a great incentive for Tomatina staff. A combination of high guest satisfaction and the ability to cover more tables per server have been the key driver of this result.
With over 42,000 checks processed, almost 14,000 guest ratings submitted and 1,700 comments received, it’s safe to say that Tomatina’s guests have embraced the option to self-pay, without it taking anything away from the level of service they expect.
The Bottom Line
High guest adoption, faster table turns, and happier staff — the proof that a thoughtful digital transformation strategy pays off across every location.
Learn more about how Ready helps improve all around operations metrics or reach out to us for a demo and more information.
Get a DemoLet’s Talk
See how Ready can re-engineer your service flow the way it did for Tomatina. Tell us a little about your business and we’ll be in touch.