Top 3 Takeaways from Ready’s & NCBP’s Webinar: “It’s more than FOMO. Why you need mobile payment tech in your hotel.”
Our live webinar, It’s more than FOMO. Why you need mobile payment tech in your Hotel, was filled to capacity with viewers, a sign that there is a BIG appetite in the hotel, spa and resort industry to shift toward technology to help offset labor shortage challenges while upping the guest experience. Here’s the top 3 takeaways from the webinar and, if you just want to jump right into the whole 30-minute discussion, a link to the recording is posted below.
Takeaway #1: Great guest experience is all about choice
Mobile payment tech is best implemented as simply one more option for guests to use, if they choose. That means that people who want to use mobile to pay will have the ability to do so (making them happy) and those who prefer to order & pay through a server have the ability to do so (making them happy). And remember, the same person might prefer mobile paying one time and then paying through a server the next time. It’s all about choice.
Guest choice also helps staff. It’s no secret that there’s labor challenges in the hospitality industry, employees that are overworked are now seeing technology as an aid to their job. By implementing mobile pay, you’re helping your servers do their job better. Plus, with labor challenges it may not be possible to offer all the amenities guests expect. Room service, poolside service, and other service areas may suffer if there aren’t enough staff to take orders and payments. With an order & pay solution, guests can always have the amenities they expect even without a fully staffed hotel or resort. We’ve seen this in action at Kalahari, where Ready has boosted room service revenue by 20% at their Pennsylvania location.
Takeaway #2: Start with breakfast … or even just coffee
No, this isn’t about bacon and eggs, it’s a hotel metaphor analogous to ‘walking before you run’. With a flexible, customizable solution like Ready, you can start with the simple things, like mobile order & pay coffee or breakfast (just like popular coffee shops do) to help guest and staff experience during the morning rush. The point is, integrate slowly so that you cut off the high points of labor challenges for typically busy moments and then scale up as your staff become more comfortable with the technology.
Takeaway #3: Adapting is what hotels do best
Adopting new technology like Ready is really pretty simple. It integrates with your tech stack and your POS and it’s flawless. But to decide what solution and what customization is right for your business really requires a deep dive into your business model. It requires a conversation with someone knowledgeable and who is willing to take the time to understand the particular needs of your brand. This ties back to ‘starting with breakfast’, because when it comes to guests you really only get that one opportunity to wow them and so you want to make sure your staff is 100% comfortable with the solution. That’s why you start slowly and then build.
There is no doubt, however, that service models are changing and hotels need to evolve to meet the needs and expectations of guests. Because the hotel industry is 24/7 all changes are done on the fly, so the good news is that hotels are used to this, adapting to meet guest needs is really what hotels do best.
Check out the entire 30-minute webinar with hosts Navi Mand, Senior Enterprise Sales Executive at Ready, and Brett McFall, National Sales Manager at NCBP.
If you want to find out more about how Ready’s order & pay hospitality, entertainment and restaurant tech can help your brand increase revenue and improve customer experiences, please get in touch with our team today.
If you want to find out more about how Ready’s order & pay hospitality, entertainment and restaurant tech can help your brand increase revenue and improve customer experiences, please get in touch with our team today.
About Ready
Ready partners with innovative restaurant, foodservice, and hospitality brands to create frictionless order & pay experiences that WOW guests.
Our mobile-first flexible order & pay software platform empowers guests with more choice, boosts revenue, and connects brands directly with customers.
We are a company of food lovers whose goal is to make guests, servers, and operators say, "Why hasn't it always been like this?"
Our clients are Restaurants, Hotels, Stadiums, Venues, and anywhere food or drinks are served.
Ready to order. Ready to pay. Ready when you are.